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Books

Beginning Customer Analysis Using Tableau

My first book, Beginning Customer Analysis Using Tableau, helps readers understand how to get started with customer analysis specifically using Tableau Desktop, a data visualization tool that lets you discover insights in less time. I’m writing it to share everything I’ve learned using the tool on a daily basis and have also included some tips on preparing data for analysis and communicating insights that actually mean something to organizations.

Interested? Learn more about Beginning Customer Analysis Using Tableau